Raoul Haussmann, Robert Weine, Fritz Lange, Walter Gropius, Paul Renner, Johanne Itten, Joseph Albers
WHAT:
Film, Poster, Architecture, Magazine, Book, Pamphlet, San-Serif type faces, such as Universal & Futura.
WHEN:
Post WW1 - Approximately 1920-30
WHERE
Germany, Austria, Eastern Europe
HOW:
Photomontage, typesetting, hand drawn typography, typo-photo, simplified geometric forms & type.
WHY:
To simplify, mechanize, art. Create a new movement in Graphic Design aimed at clarity more than beauty.
POV:
Influenced by the Bauhaus, Dadaism, Utopian Ideals, and Russian
Constructivism.
