Max Bill, Theo Ballmer, JanTschichold, Richard Paul Lohse, Anton Stankowski, Eduard Hoffmann (Haas Foundry), Max Meidinger, Remy Peignot, Josef Muller-Brokerman, Richard Paul Lohse, Armin Hofmann, Emil Ruder, Karl Gerstner, Markus Kutter, Nelly Ruden, Otl Aicher, Inge Scholl, Anton Stankowski, Otto Neurath, Gerd Arntz, Wim Crouwel, Stanley Morison, Herbert Spencer, Alan Fletcher, Alvin Lustig, Saul Bass, Paul Rand.
WHAT:
Logos, set visual themes for companies, Helvetica, Univers, Magazines (for example, Neue Grafik), Times New Roman, American Abstraction Styles,
WHEN:
Post WW2-Present
WHERE:
From Switzerland through Europe & the United States.
HOW:
Phototypesetting, left justifications, modular grids, asymmetry, use of positive & negative space, san-serif typefaces, Penguin book covers, posters,
Many Swiss designers discouraged mixing typeface styles.
POV:
The development of corporate identity and commercial communication,
This style was the same style that Nazi Germany tried to suppress, so it seemed a perfect fit for anti-nazi documents and many other designs in the post WW2 era.
STYLE SUBHEAD:
Swiss Style, International Typographic Style
